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Tarte Cosmetics USOfficial BrandBeauty & Personal Care
Tarte Cosmetics shows 4.6M visible lifetime units across 20 products. Median price is $30.40, discount intensity is 95%, and the main competitive question is whether demand is broad-based or concentrated around tarte concealer paw brush - angled for seamless application.
Median price
$30.40
Range $24.70 – $44.65
Avg price
$31.80
Discount intensity
95%
19 of 20 on sale
Avg discount
23%
when discounted
Bestselling products
| # | Product | Price | Sold | Rating | Est. revenue |
|---|---|---|---|---|---|
| 1 | tarte concealer paw brush - angled for seamless application | $29 | 810K | 4.8 | $23503804 |
| 2 | tarte colored clay CC undereye corrector | $30.40 (-5%) | 778K | 4.3 | $23659803 |
| 3 | tarte Big Stick Energy duo – shape tape concealer stick & brush | $30.40 (-53%) | 476K | 4.3 | $14478000 |
| 4 | tarte x @itsmaureenkelly lash cocktail - tartelette tubing mascara & primer | $26.60 (-53%) | 471K | 4.5 | $12530036 |
| 5 | the buffer™ brush - fluffy, dome foundation brush | $34.20 (-12%) | 357K | 4.9 | $12225953 |
| 6 | tarte BB blur tinted moisturizer SPF 30 - instantly brightens, hydrates & smooths your skin | $39.90 (-5%) | 267K | 4.3 | $10648831 |
| 7 | tarte sculpt tape & blush tape duo - blush and bronzer | $34.20 (-53%) | 220K | 4.5 | $7518802 |
| 8 | shape tape™ concealer - full-coverage formula with natural matte finish | $30.40 (-5%) | 185K | 4.7 | $5610107 |
| 9 | tarte face tape foundation | $39.90 (-5%) | 135K | 4.5 | $5377323 |
| 10 | tarte glow wardrobe eye & cheek palette - eyeshadow and highlighter makeup | $33.25 (-5%) | 131K | 4.6 | $4349466 |
Price architecture
| Price tier | SKUs | Avg units sold |
|---|---|---|
| <$25 | 1 | 73K |
| $25-$50 | 19 | 238K |