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Tarte Cosmetics USOfficial BrandBeauty & Personal Care
Tarte Cosmetics shows 4.8M visible lifetime units across 20 products. Median price is $41.60, discount intensity is 25%, and the main competitive question is whether demand is broad-based or concentrated around tarte concealer paw brush - angled for seamless application.
Median price
$41.60
Range $33.80 – $130
Avg price
$48.82
Discount intensity
25%
5 of 20 on sale
Avg discount
45%
when discounted
Bestselling products
| # | Product | Price | Sold | Rating | Est. revenue |
|---|---|---|---|---|---|
| 1 | tarte concealer paw brush - angled for seamless application | $37.70 | 829K | 4.8 | $31266420 |
| 2 | tarte colored clay CC undereye corrector | $41.60 | 796K | 4.3 | $33097418 |
| 3 | tarte x @itsmaureenkelly lash cocktail - tartelette tubing mascara & primer | $36.40 (-50%) | 503K | 4.5 | $18316844 |
| 4 | tarte Big Stick Energy duo – shape tape concealer stick & brush | $41.60 (-50%) | 488K | 4.3 | $20286406 |
| 5 | the buffer™ brush - fluffy, dome foundation brush | $50.70 | 381K | 4.9 | $19322480 |
| 6 | tarte BB blur tinted moisturizer SPF 30 - instantly brightens, hydrates & smooths your skin | $54.60 | 294K | 4.4 | $16048305 |
| 7 | tarte sculpt tape & blush tape duo - blush and bronzer | $46.80 (-50%) | 227K | 4.5 | $10644052 |
| 8 | shape tape™ concealer - full-coverage formula with natural matte finish | $41.60 | 185K | 4.7 | $7713846 |
| 9 | tarte glow wardrobe eye & cheek palette - eyeshadow and highlighter makeup | $45.50 | 141K | 4.6 | $6396891 |
| 10 | tarte face tape foundation | $54.60 | 137K | 4.5 | $7462400 |
Price architecture
| Price tier | SKUs | Avg units sold |
|---|---|---|
| $25-$50 | 13 | 281K |
| $50-$100 | 6 | 174K |
| $100-$200 | 1 | 132K |