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Tarte Cosmetics USOfficial BrandBeauty & Personal Care
Tarte Cosmetics shows 4.5M visible lifetime units across 20 products. Median price is $32, discount intensity is 40%, and the main competitive question is whether demand is broad-based or concentrated around tarte concealer paw brush - angled for seamless application.
Median price
$32
Range $24 – $42
Avg price
$32.85
Discount intensity
40%
8 of 20 on sale
Avg discount
36%
when discounted
Bestselling products
| # | Product | Price | Sold | Rating | Est. revenue |
|---|---|---|---|---|---|
| 1 | tarte concealer paw brush - angled for seamless application | $29 | 802K | 4.8 | $23251417 |
| 2 | tarte colored clay CC undereye corrector | $32 | 770K | 4.3 | $24650240 |
| 3 | tarte Big Stick Energy duo – shape tape concealer stick & brush | $32 (-50%) | 471K | 4.3 | $15066016 |
| 4 | tarte x @itsmaureenkelly lash cocktail - tartelette tubing mascara & primer | $28 (-50%) | 457K | 4.5 | $12788888 |
| 5 | the buffer™ brush - fluffy, dome foundation brush | $39 | 343K | 4.9 | $13376337 |
| 6 | tarte BB blur tinted moisturizer SPF 30 - instantly brightens, hydrates & smooths your skin | $39 (-7%) | 253K | 4.3 | $9858147 |
| 7 | tarte sculpt tape & blush tape duo - blush and bronzer | $36 (-50%) | 217K | 4.5 | $7799112 |
| 8 | shape tape™ concealer - full-coverage formula with natural matte finish | $32 | 184K | 4.7 | $5890144 |
| 9 | tarte face tape foundation | $39 (-7%) | 134K | 4.5 | $5223465 |
| 10 | tarte glow wardrobe eye & cheek palette - eyeshadow and highlighter makeup | $35 | 128K | 4.6 | $4475345 |
Price architecture
| Price tier | SKUs | Avg units sold |
|---|---|---|
| <$25 | 1 | 47K |
| $25-$50 | 19 | 233K |