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e.l.f. Cosmetics USOfficial BrandBeauty & Personal Care

Products 20Units sold 1.8MEst. GMV $14975762Followers 3MReviews 283K

e.l.f. Cosmetics shows 1.8M visible lifetime units across 20 products. Median price is $8.50, discount intensity is 0%, and the main competitive question is whether demand is broad-based or concentrated around e.l.f. Glow Reviver Lip Oil, Nourishing Lip Oil High-Gloss Finish 0.25 oz (7.6 mL).

Median price
$8.50
Range $2 – $20
Avg price
$9
Discount intensity
0%
0 of 20 on sale
Avg discount
0%
when discounted

Bestselling products

#ProductPriceSoldRatingEst. revenue
1e.l.f. Glow Reviver Lip Oil, Nourishing Lip Oil High-Gloss Finish 0.25 oz (7.6 mL)$9222K4.8$1995741
2e.l.f. Sheer For It Cosmetic Blush Tint and Lip Stain$6203K4.3$1219470
3e.l.f. Glow Reviver Lip Oil Stick, Nourishing Lip Oil Stick Infused with Squalane Shea Butter & Jojoba Oil for Buildable Color & Soft Shine 3.3mL$10196K4.6$1961050
4e.l.f. Glow Reviver Melting Lip Balm, Hydrating Lip Balm High-Gloss Shine and Buildable Color 15.4mL$9194K4.8$1750320
5e.l.f. Glow Reviver Lip Oil Glimmer, Glitter Lips, Hydrating Lip Oil with Glitter Finish 7.6mL$9178K4.7$1604790
6e.l.f. Cream Glide Lip Liner, Smooth Hydrating Semi-Matte for Precise Lip Definition & Sculpting, 13 shades- 0.03 OZ (1 g)$2132K4.7$263114
7Pout Clout Lip Plumping Gloss Pen$9104K4.6$933570
8e.l.f. Power Grip Dewy Setting Spray - Bi-Phase Long-Lasting Makeup Spray, 5% Aloe + Hyaluronic Acid, Fine Mist, Non-Sticky 27.7 oz (80 mL)$1180K4.7$878977
9e.l.f. Halo Glow Skin Tint SPF 50 - Hydrating Serum-Like Skin Tint with Mineral SPF 50 Sunscreen, Lightweight & Water-Resistant, 18 Shades, 30ml$1471K4.4$997668
10e.l.f. Squeeze Me Lip Balm - Lightweight, Sheer Tint Moisturizing w/ Hyaluronic Acid & Shea Butter, Slanted Tip Squeeze Tube, 6 Scents & Shades$563K4.7$317390

Price architecture

Price tierSKUsAvg units sold
<$252088K