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e.l.f. Cosmetics USOfficial BrandBeauty & Personal Care

Products 20Units sold 1.8MEst. GMV $13817675Followers 2.9MReviews 250K

e.l.f. Cosmetics shows 1.8M visible lifetime units across 20 products. Median price is $8, discount intensity is 80%, and the main competitive question is whether demand is broad-based or concentrated around e.l.f. Glow Reviver Lip Oil, Nourishing Lip Oil High-Gloss Finish 0.25 oz (7.6 mL).

Median price
$8
Range $2 – $21
Avg price
$8.50
Discount intensity
80%
16 of 20 on sale
Avg discount
15%
when discounted

Bestselling products

#ProductPriceSoldRatingEst. revenue
1e.l.f. Glow Reviver Lip Oil, Nourishing Lip Oil High-Gloss Finish 0.25 oz (7.6 mL)$8 (-11%)217K4.8$1734696
2e.l.f. Glow Reviver Lip Oil Stick, Nourishing Lip Oil Stick Infused with Squalane Shea Butter & Jojoba Oil for Buildable Color & Soft Shine 3.3mL$10187K4.6$1866700
3e.l.f. Glow Reviver Lip Oil Glimmer, Hydrating Lip Oil with Glitter Finish 7.6mL$8 (-11%)177K4.7$1419136
4e.l.f. Glow Reviver Melting Lip Balm, Hydrating Lip Balm High-Gloss Shine and Buildable Color 15.4mL$8 (-11%)170K4.8$1362680
5e.l.f. Sheer For It Cosmetic Blush Tint and Lip Stain$5 (-17%)163K4.4$817060
6e.l.f Main Stain Lipliner Marker - Long-Lasting Lip Color Tool for Precise Lip Definition (Beauty & Personal Care Makeup Accessory)$5154K4.1$771610
7e.l.f. Cream Glide Lip Liner, Smooth Hydrating Semi-Matte Finish 0.002mL$2 (-33%)126K4.7$252828
8Pout Clout Lip Plumping Gloss Pen$8 (-11%)103K4.6$825624
9e.l.f. Power Grip Dewy Setting Spray - Bi-Phase Long-Lasting Makeup Spray, 5% Aloe + Hyaluronic Acid, Fine Mist, Non-Sticky 27.7 oz (80 mL)$10 (-9%)77K4.7$773000
10e.l.f. Halo Glow Skin Tint SPF 50 - Hydrating Serum-Like Skin Tint with Mineral SPF 50 Sunscreen, Lightweight & Water-Resistant, 18 Shades, 30ml$14 (-22%)68K4.4$954170

Price architecture

Price tierSKUsAvg units sold
<$252090K