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e.l.f. Cosmetics USOfficial BrandBeauty & Personal Care

Products 20Units sold 2MEst. GMV $26889123Followers 3MReviews 310K

e.l.f. Cosmetics shows 2M visible lifetime units across 20 products. Median price is $13.75, discount intensity is 0%, and the main competitive question is whether demand is broad-based or concentrated around e.l.f. Glow Reviver Lip Oil, Nourishing Lip Oil High-Gloss Finish 0.25 oz (7.6 mL).

Median price
$13.75
Range $9 – $27.30
Avg price
$14.21
Discount intensity
0%
0 of 20 on sale
Avg discount
0%
when discounted

Bestselling products

#ProductPriceSoldRatingEst. revenue
1e.l.f. Glow Reviver Lip Oil, Nourishing Lip Oil High-Gloss Finish 0.25 oz (7.6 mL)$13227K4.8$2957227
2e.l.f. Sheer For It Cosmetic Blush Tint and Lip Stain$10224K4.3$2235820
3e.l.f. Glow Reviver Lip Oil Stick, Nourishing Lip Oil Stick Infused with Squalane Shea Butter & Jojoba Oil for Buildable Color & Soft Shine 3.3mL$14217K4.6$3040366
4e.l.f. Glow Reviver Melting Lip Balm, Hydrating Lip Balm High-Gloss Shine and Buildable Color 15.4mL$11.70216K4.8$2532477
5e.l.f Main Stain Lipliner Marker - Long-Lasting Lip Color Tool for Precise Lip Definition (Beauty & Personal Care Makeup Accessory)$9189K4.2$1698975
6e.l.f. Glow Reviver Lip Oil Glimmer, Glitter Lips, Hydrating Lip Oil with Glitter Finish 7.6mL$15.50179K4.7$2771819
7e.l.f. Cream Glide Lip Liner, Smooth Hydrating Semi-Matte for Precise Lip Definition & Sculpting, 13 shades- 0.03 OZ (1 g)$9.50140K4.7$1330912
8Pout Clout Lip Plumping Gloss Pen$15.50104K4.6$1614899
9e.l.f. Power Grip Dewy Setting Spray - Bi-Phase Long-Lasting Makeup Spray, 5% Aloe + Hyaluronic Acid, Fine Mist, Non-Sticky 27.7 oz (80 mL)$1581K4.7$1214985
10e.l.f. Halo Glow Skin Tint SPF 50 - Hydrating Serum-Like Skin Tint with Mineral SPF 50 Sunscreen, Lightweight & Water-Resistant, 18 Shades, 30ml$23.4074K4.4$1722708

Price architecture

Price tierSKUsAvg units sold
<$2519105K
$25-$50146K