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urban decay USOfficial Brand

Products 19Units sold 11KEst. GMV $286519Followers 491KReviews 920

urban decay shows 11K visible lifetime units across 19 products. Median price is $25, discount intensity is 26%, and the main competitive question is whether demand is broad-based or concentrated around Urban Decay 24/7 Liquid Stick Gel Eyeliner – Retractable Waterproof Smudge-Proof Long-Wear Eye Liner.

Median price
$25
Range $18 – $62.40
Avg price
$30.76
Discount intensity
26%
5 of 19 on sale
Avg discount
18%
when discounted

Bestselling products

#ProductPriceSoldRatingEst. revenue
1Urban Decay 24/7 Liquid Stick Gel Eyeliner – Retractable Waterproof Smudge-Proof Long-Wear Eye Liner$263.9K4.6$100880
2Urban Decay Tube Job Lash Augmenting Tubing Mascara – 24HR Lift & Length Smudge-Proof Lengthening Mascara$253.7K4.0$92350
3Urban Decay All Nighter Waterproof Setting Spray – Long-Lasting Makeup Setting Spray (24HR Wear)$181.2K4.9$20754
4Urban Decay Mini All Nighter Setting Spray Duo – 2x Travel Size Long-Lasting Waterproof Makeup Setting Spray$255324.6$13300
5Urban Decay Lip Toy Stained Glossing Oil | pH Reactive Lip Stain & Hydrating Oil | 24HR Moisture | 8 Flavors | High Shine Tint$243864.5$9264
6Urban Decay Naked2 Basics Mini Eyeshadow Palette – 6 Matte Neutral Shades | Blendable Cool-Tone Smoky Eye Palette$353304.2$11550
7Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil – Long-Lasting Smudge-Proof Creamy Eye Liner$233164.4$7268
8Urban Decay All Nighter Glow Waterproof Setting Spray – Dewy Radiant Long-Lasting Makeup Setting Spray (24HR Wear) Flawless Niacinamide$182235.0$4014
9Urban Decay All Nighter Matte Waterproof Setting Spray – Oil Control Long-Lasting Makeup Setting Spray (24HR Wear)$182155.0$3870
10Urban Decay TubeJob Mascara + 24/7 Glide-On Waterproof Eyeliner Pencil Bundle$39 (-19%)1544.6$6006

Price architecture

Price tierSKUsAvg units sold
<$256388
$25-$5011817
$50-$100240