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urban decay USOfficial Brand

Products 19Units sold 10KEst. GMV $254402Followers 487KReviews 830

urban decay shows 10K visible lifetime units across 19 products. Median price is $26, discount intensity is 11%, and the main competitive question is whether demand is broad-based or concentrated around Urban Decay Tube Job Lash Augmenting Tubing Mascara – 24HR Lift & Length Smudge-Proof Lengthening Mascara.

Median price
$26
Range $14.40 – $78
Avg price
$36.34
Discount intensity
11%
2 of 19 on sale
Avg discount
20%
when discounted

Bestselling products

#ProductPriceSoldRatingEst. revenue
1Urban Decay Tube Job Lash Augmenting Tubing Mascara – 24HR Lift & Length Smudge-Proof Lengthening Mascara$253.6K4.0$91250
2Urban Decay 24/7 Liquid Stick Gel Eyeliner – Retractable Waterproof Smudge-Proof Long-Wear Eye Liner$263.5K4.6$90688
3Urban Decay All Nighter Waterproof Setting Spray – Long-Lasting Makeup Setting Spray (24HR Wear)$14.40 (-20%)1K4.9$14789
4Urban Decay Mini All Nighter Setting Spray Duo – 2x Travel Size Long-Lasting Waterproof Makeup Setting Spray$20 (-20%)4974.5$9940
5Urban Decay Lip Toy Stained Glossing Oil | pH Reactive Lip Stain & Hydrating Oil | 24HR Moisture | 8 Flavors | High Shine Tint$243014.4$7224
6Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil – Long-Lasting Smudge-Proof Creamy Eye Liner$232704.3$6210
7Urban Decay All Nighter Glow Waterproof Setting Spray – Dewy Radiant Long-Lasting Makeup Setting Spray (24HR Wear) Flawless Niacinamide$181885.0$3384
8Urban Decay All Nighter Matte Waterproof Setting Spray – Oil Control Long-Lasting Makeup Setting Spray (24HR Wear)$181755.0$3150
9Urban Decay TubeJob Mascara + 24/7 Glide-On Waterproof Eyeliner Pencil Bundle$481504.7$7200
10Urban Decay Naked2 Basics Mini Eyeshadow Palette – 6 Matte Neutral Shades | Blendable Cool-Tone Smoky Eye Palette$351064.3$3710

Price architecture

Price tierSKUsAvg units sold
<$256410
$25-$509854
$50-$100431