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Too Faced USOfficial Brand
Too Faced shows 164K visible lifetime units across 20 products. Median price is $37.05, discount intensity is 5%, and the main competitive question is whether demand is broad-based or concentrated around Too Faced Born This Way Super Coverage Multi-Use Concealer | Full-Coverage, 12 Hour Wear + Hydration | Sweat + Humidity Resistant | Undetectable, Natural Finish.
Median price
$37.05
Range $20.80 – $94.90
Avg price
$44.27
Discount intensity
5%
1 of 20 on sale
Avg discount
35%
when discounted
Bestselling products
Price architecture
| Price tier | SKUs | Avg units sold |
|---|---|---|
| <$25 | 3 | 28K |
| $25-$50 | 12 | 3K |
| $50-$100 | 5 | 8.5K |