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The Ordinary Store USOfficial BrandBeauty & Personal Care
The Ordinary Store shows 2.9M visible lifetime units across 20 products. Median price is $9.60, discount intensity is 25%, and the main competitive question is whether demand is broad-based or concentrated around Glycolic Acid 7% Exfoliating Toner.
Median price
$9.60
Range $5 – $26.19
Avg price
$12.78
Discount intensity
25%
5 of 20 on sale
Avg discount
10%
when discounted
Bestselling products
| # | Product | Price | Sold | Rating | Est. revenue |
|---|---|---|---|---|---|
| 1 | Glycolic Acid 7% Exfoliating Toner | $9 | 1.2M | 4.6 | $10673217 |
| 2 | The Ordinary The Acne Set, 3-Step Skin Regimen with Glucoside Foaming Cleanser, Salicylic Acid 2% Solution, and Natural Moisturizing Factors + Beta Glucan | Skin Care Set | $15.03 (-10%) | 487K | 4.6 | $7324961 |
| 3 | Caffeine Solution 5% + EGCG Eye Serum | $9.20 | 199K | 4.4 | $1834434 |
| 4 | Serum Foundation | $7.50 | 145K | 4.3 | $1085955 |
| 5 | Niacinamide 10% + Zinc 1% | $6 | 129K | 4.6 | $776154 |
| 6 | The Ordinary Salicylic Acid 2% Solution, Acne-Fighting Serum for Blemish-Prone Skin, 1 Fl Oz | $6.70 | 98K | 4.6 | $656620 |
| 7 | Volufiline 92% + Pal-Isoleucine 1% | $21.40 | 90K | 4.3 | $1925016 |
| 8 | PHA 5% Exfoliating Lip Serum | $8.50 | 83K | 4.3 | $707149 |
| 9 | AHA 30% + BHA 2% Peeling Solution | $9.50 | 74K | 4.6 | $703171 |
| 10 | The Mini Discovery Set | $26.19 (-10%) | 57K | 4.6 | $1496392 |
Price architecture
| Price tier | SKUs | Avg units sold |
|---|---|---|
| <$25 | 19 | 147K |
| $25-$50 | 1 | 57K |