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The Ordinary Store USOfficial BrandBeauty & Personal Care
The Ordinary Store shows 2.8M visible lifetime units across 20 products. Median price is $9.80, discount intensity is 15%, and the main competitive question is whether demand is broad-based or concentrated around The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone.
Median price
$9.80
Range $6 – $29.10
Avg price
$13.25
Discount intensity
15%
3 of 20 on sale
Avg discount
10%
when discounted
Bestselling products
| # | Product | Price | Sold | Rating | Est. revenue |
|---|---|---|---|---|---|
| 1 | The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone | $9 | 1.2M | 4.6 | $10575099 |
| 2 | The Ordinary The Acne Set, 3-Step Skin Regimen with Glucoside Foaming Cleanser, Salicylic Acid 2% Solution, and Natural Moisturizing Factors + Beta Glucan | Skin Care Set | $16.70 | 484K | 4.6 | $8075185 |
| 3 | The Ordinary Caffeine Solution 5% + EGCG, Depuffing Eye Serum for Dark Circles and Tired Eyes, 1 Fl Oz | $9.20 | 199K | 4.4 | $1828997 |
| 4 | The Ordinary Serum Foundation | $7.50 | 143K | 4.3 | $1072448 |
| 5 | The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin | $6 | 128K | 4.6 | $770946 |
| 6 | The Ordinary Salicylic Acid 2% Solution, Acne-Fighting Serum for Blemish-Prone Skin, 1 Fl Oz | $6.70 | 97K | 4.6 | $650945 |
| 7 | Volufiline 92% + Pal-Isoleucine 1% | $21.40 | 88K | 4.3 | $1891953 |
| 8 | PHA 5% Exfoliating Lip Serum | $8.50 | 82K | 4.3 | $699261 |
| 9 | The Ordinary AHA 30% + BHA 2% Peeling Solution, Advanced Exfoliating Peel for Brighter Skin | $9.50 | 74K | 4.6 | $699143 |
| 10 | The Mini Discovery Set | $29.10 | 56K | 4.6 | $1627447 |
Price architecture
| Price tier | SKUs | Avg units sold |
|---|---|---|
| <$25 | 19 | 146K |
| $25-$50 | 1 | 56K |