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The Ordinary Store USOfficial BrandBeauty & Personal Care
The Ordinary Store shows 3M visible lifetime units across 20 products. Median price is $14.59, discount intensity is 0%, and the main competitive question is whether demand is broad-based or concentrated around The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone.
Median price
$14.59
Range $10.99 – $37.83
Avg price
$18.88
Discount intensity
0%
0 of 20 on sale
Avg discount
0%
when discounted
Bestselling products
| # | Product | Price | Sold | Rating | Est. revenue |
|---|---|---|---|---|---|
| 1 | The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone | $11.70 | 1.2M | 4.6 | $14233717 |
| 2 | The Acne Set | $21.71 | 507K | 4.6 | $11008359 |
| 3 | The Ordinary Caffeine Solution 5% + EGCG, Depuffing Eye Serum for Dark Circles and Tired Eyes, 1 Fl Oz | $14.19 | 203K | 4.4 | $2885224 |
| 4 | The Ordinary Serum Foundation | $12.49 | 165K | 4.3 | $2065446 |
| 5 | The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin | $10.99 | 134K | 4.6 | $1475144 |
| 6 | Salicylic Acid 2% Solution | $11.69 | 106K | 4.6 | $1243080 |
| 7 | Volufiline 92% + Pal-Isoleucine 1% | $27.82 | 95K | 4.2 | $2656727 |
| 8 | PHA 5% Exfoliating Lip Serum | $13.49 | 90K | 4.3 | $1217972 |
| 9 | The Ordinary AHA 30% + BHA 2% Peeling Solution, Advanced Exfoliating Peel for Brighter Skin | $14.49 | 76K | 4.6 | $1108282 |
| 10 | The Mini Discovery Set | $37.83 | 62K | 4.6 | $2340277 |
Price architecture
| Price tier | SKUs | Avg units sold |
|---|---|---|
| <$25 | 15 | 185K |
| $25-$50 | 5 | 54K |