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Pura Vida USOfficial Brand
Pura Vida shows 10K visible lifetime units across 20 products. Median price is $9, discount intensity is 35%, and the main competitive question is whether demand is broad-based or concentrated around Checkerboard Ring.
Median price
$9
Range $2.80 – $35
Avg price
$12.01
Discount intensity
35%
7 of 20 on sale
Avg discount
51%
when discounted
Bestselling products
| # | Product | Price | Sold | Rating | Est. revenue |
|---|---|---|---|---|---|
| 1 | Checkerboard Ring | $16 | 2.8K | 4.6 | $44800 |
| 2 | Solid Original Bracelet | $2.80 (-65%) | 1.9K | 4.8 | $5351 |
| 3 | Mental Health Awareness Fidget Ring | $20 | 1K | 4.4 | $20700 |
| 4 | Love Hearts Band Ring | $8 (-50%) | 633 | 4.8 | $5064 |
| 5 | Best Mama Ever Bracelet Card | $9 | 562 | 4.9 | $5058 |
| 6 | Alphabet Bubble Charm Bracelet | $6.40 (-60%) | 470 | 4.7 | $3008 |
| 7 | Onyx Bracelet | $8 | 299 | 4.9 | $2392 |
| 8 | Ocean Conservation Bracelet | $8 | 276 | 4.8 | $2208 |
| 9 | International Women’s Day Bracelet | $8 | 249 | 4.9 | $1992 |
| 10 | Enamel Wave Fidget Ring | $12 (-50%) | 209 | 4.5 | $2508 |
Price architecture
| Price tier | SKUs | Avg units sold |
|---|---|---|
| <$25 | 19 | 516 |
| $25-$50 | 1 | 184 |