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Pura Vida USOfficial Brand
Pura Vida shows 11K visible lifetime units across 20 products. Median price is $8.50, discount intensity is 40%, and the main competitive question is whether demand is broad-based or concentrated around Checkerboard Ring.
Median price
$8.50
Range $3.20 – $37.50
Avg price
$11.70
Discount intensity
40%
8 of 20 on sale
Avg discount
47%
when discounted
Bestselling products
| # | Product | Price | Sold | Rating | Est. revenue |
|---|---|---|---|---|---|
| 1 | Checkerboard Ring | $16 | 2.9K | 4.5 | $45936 |
| 2 | Solid Original Bracelet | $3.20 (-60%) | 2.2K | 4.7 | $7162 |
| 3 | Mental Health Awareness Fidget Ring | $20 | 1.1K | 4.4 | $21240 |
| 4 | Love Hearts Band Ring | $9.60 (-40%) | 641 | 4.8 | $6154 |
| 5 | Best Mama Ever Bracelet Card | $9 | 566 | 4.9 | $5094 |
| 6 | Alphabet Bubble Charm Bracelet | $8 (-50%) | 486 | 4.6 | $3888 |
| 7 | Onyx Bracelet | $8 | 317 | 4.9 | $2536 |
| 8 | Ocean Conservation Bracelet | $8 | 288 | 4.8 | $2304 |
| 9 | International Women’s Day Bracelet | $8 | 255 | 4.9 | $2040 |
| 10 | Enamel Wave Fidget Ring | $14.40 (-40%) | 222 | 4.5 | $3197 |
Price architecture
| Price tier | SKUs | Avg units sold |
|---|---|---|
| <$25 | 19 | 551 |
| $25-$50 | 1 | 185 |