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Olaplex USOfficial Brand

Products 20Units sold 45KEst. GMV $1636486Followers 444KReviews 5.5K

Olaplex shows 45K visible lifetime units across 20 products. Median price is $34, discount intensity is 20%, and the main competitive question is whether demand is broad-based or concentrated around OLAPLEX Nº.7 Bonding Oil - Weightless Styling Oil for Instant Shine & Protection.

Median price
$34
Range $16 – $92
Avg price
$41.90
Discount intensity
20%
4 of 20 on sale
Avg discount
10%
when discounted

Bestselling products

#ProductPriceSoldRatingEst. revenue
1OLAPLEX Nº.7 Bonding Oil - Weightless Styling Oil for Instant Shine & Protection$3219K4.8$592896
2OLAPLEX Nº.6 Bond Smoother - Anti-Frizz Styling Cream to Smooth, Hydrate, & Reduce Breakage$324K4.8$127520
3*NEW* OLAPLEX Curl Hydrate + Define Set - A multi-action shampoo and conditioner set for stronger, defined, and more hydrated coils, curls, and waves in one use$61 (-10%)2.8K4.7$168604
4OLAPLEX N°.3PLUS Complete Repair Treatment - Hair Damage Repair Treatment for Immediately Stronger, Softer Hair - Vegan & Cruelty-Free Formula - 100ml$342.3K4.8$78710
5OLAPLEX Nº.4 Bond Maintenance Shampoo - Sulfate-Free, Vegan, Concentrated, High-Lather Shampoo to Strengthen & Hydrate Hair$162.3K4.8$36528
6OLAPLEX Nº.5 Bond Maintenance Conditioner - Highly Concentrated, Moisturizing Conditioner to Smooth & Strengthen$162K4.8$31488
7OLAPLEX Rich Hydration Mask - Cuticle-Sealing Mask to Hydrate & Control Frizz for Dry or Medium-to-Coarse Hair$441.8K4.8$80564
8OLAPLEX Wash Day Essentials Trial Set - Sulfate-Free, Vegan, Concentrated, High-Lather Shampoo & Conditioner to Hydrate, Moisturize, Smooth & Strengthen$321.3K4.5$42336
9OLAPLEX Nº.5 Leave-In Moisturize & Mend Leave-In Conditioner - Reparative Leave-In to Moisturize, Seal Split Ends, & Protect Hair$341.3K4.9$44744
10OLAPLEX The Ultimate Smooth Hair Styling Set - The Reparative Styling Routine for Instant Shiny, Smoother Hair + Heat Protection$58 (-9%)1.2K4.9$71746

Price architecture

Price tierSKUsAvg units sold
<$2522.1K
$25-$50122.8K
$50-$10061.1K