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Olaplex USOfficial Brand

Products 20Units sold 55KEst. GMV $2086595Followers 461KReviews 6.5K

Olaplex shows 55K visible lifetime units across 20 products. Median price is $34, discount intensity is 10%, and the main competitive question is whether demand is broad-based or concentrated around OLAPLEX No.7 Bonding Oil - Weightless Styling Oil for Instant Shine & Protection.

Median price
$34
Range $16 – $92
Avg price
$41.85
Discount intensity
10%
2 of 20 on sale
Avg discount
10%
when discounted

Bestselling products

#ProductPriceSoldRatingEst. revenue
1OLAPLEX No.7 Bonding Oil - Weightless Styling Oil for Instant Shine & Protection$3221K4.8$674400
2OLAPLEX Nº.6 Bond Smoother - Anti-Frizz Styling Cream to Smooth, Hydrate, & Reduce Breakage$324.7K4.8$150368
3OLAPLEX Curl Hydrate + Define Set - A multi-action shampoo and conditioner set for stronger, defined, and more hydrated coils, curls, and waves in one use$61 (-10%)4K4.7$241499
4OLAPLEX N°.3PLUS Complete Repair Treatment - Hair Damage Repair Treatment for Immediately Stronger, Softer Hair - Vegan & Cruelty-Free Formula - 100ml$343.1K4.8$103938
5OLAPLEX Rich Hydration Mask - Cuticle-Sealing Mask to Hydrate & Control Frizz for Dry or Medium-to-Coarse Hair$442.5K4.8$107932
6OLAPLEX Nº.4 Bond Maintenance Strengthening Shampoo - A highly concentrated shampoo for medium-coarse hair that repairs everyday damage to strengthen, reinforce, nourish, and boost shine in 1 wash.$342.4K4.9$81328
7Nº.5 BOND MAINTENANCE™ STRENGTHENING CONDITIONER FULL SIZE$342.1K4.8$70006
8OLAPLEX º7 SHINE SERUM OIL MIST$381.9K4.6$71820
9OLAPLEX Wash Day Essentials Trial Set - Sulfate-Free, Vegan, Concentrated, High-Lather Shampoo & Conditioner to Hydrate, Moisturize, Smooth & Strengthen$321.6K4.6$52288
10OLAPLEX The Ultimate Smooth Hair Styling Set - The Reparative Styling Routine for Instant Shiny, Smoother Hair + Heat Protection$58 (-9%)1.5K4.9$87464

Price architecture

Price tierSKUsAvg units sold
<$2511.5K
$25-$50143.2K
$50-$10051.7K