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Official Sanrio USOfficial Brand
Official Sanrio shows 3.5K visible lifetime units across 20 products. Median price is $9.99, discount intensity is 15%, and the main competitive question is whether demand is broad-based or concentrated around Sanrio Characters Japanese Sweets Keychain Blind Box (Secret Chibittomo Series).
Median price
$9.99
Range $4.99 – $30.39
Avg price
$11.92
Discount intensity
15%
3 of 20 on sale
Avg discount
15%
when discounted
Bestselling products
| # | Product | Price | Sold | Rating | Est. revenue |
|---|---|---|---|---|---|
| 1 | Sanrio Characters Japanese Sweets Keychain Blind Box (Secret Chibittomo Series) | $9.99 | 673 | 4.8 | $6723 |
| 2 | Hanamaruobake Mini Mascot Keychain (Sanrio Character Award Series) | $14.99 | 334 | 5.0 | $5007 |
| 3 | Sanrio Characters Japanese Side Dishes Keychain Blind Box (Secret Chibittomo Series) | $9.99 | 279 | – | $2787 |
| 4 | Hello Kitty Nice 2-Way Crossbody Bag (Naughty and Nice Series) | $19.99 | 255 | 4.8 | $5097 |
| 5 | Hello Kitty Black & Clear Zipper Pouch (I Love Hello Kitty Series) | $9.99 | 180 | 5.0 | $1798 |
| 6 | Hello Kitty Pink & Clear Zipper Pouch (I Love Hello Kitty Series) | $9.99 | 178 | 4.9 | $1778 |
| 7 | Pochacco 2-Color Pentel EnerGel Retractable Pen | $6.99 | 153 | 4.7 | $1069 |
| 8 | Milk Plush Mascot Keychain (Rosy Cheeks Series) | $19.79 | 144 | 4.5 | $2850 |
| 9 | Kuromi 2-Color Pentel EnerGel Retractable Pen | $7.99 | 143 | 4.7 | $1143 |
| 10 | Sugarbunnies Mascot Badge Keychain (Sanrio Character Award Series) | $5.39 (-10%) | 128 | 5.0 | $690 |
Price architecture
| Price tier | SKUs | Avg units sold |
|---|---|---|
| <$25 | 19 | 181 |
| $25-$50 | 1 | 95 |