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Official Sanrio USOfficial Brand

Products 20Units sold 2.9KEst. GMV $36845Followers 4.2MReviews 5.1K

Official Sanrio shows 2.9K visible lifetime units across 20 products. Median price is $9.99, discount intensity is 80%, and the main competitive question is whether demand is broad-based or concentrated around Hanamaruobake Mini Mascot Keychain (Sanrio Character Award Series).

Median price
$9.99
Range $5.39 – $30.39
Avg price
$13.11
Discount intensity
80%
16 of 20 on sale
Avg discount
25%
when discounted

Bestselling products

#ProductPriceSoldRatingEst. revenue
1Hanamaruobake Mini Mascot Keychain (Sanrio Character Award Series)$14.993355.0$5022
2Sanrio Characters Japanese Side Dishes Keychain Blind Box (Secret Chibittomo Series)$9.993334.8$3327
3Hello Kitty Black & Clear Zipper Pouch (I Love Hello Kitty Series)$9.99 (-23%)2175.0$2168
4Kuromi Bag Charm Blind Box (20th Anniversary)$6.99 (-22%)1644.7$1146
5Kuromi 2-Color Pentel EnerGel Retractable Pen$7.99 (-20%)1624.7$1294
6Sugarbunnies Mascot Badge Keychain (Sanrio Character Award Series)$5.39 (-10%)1465.0$787
7Hello Kitty Everyday Slim Pencil Pouch$5.99 (-54%)1445.0$863
8Hello Kitty 9" Cap and Gown Graduation Plush (Gold)$16.99 (-29%)1334.8$2260
9Hello Kitty 2-Color Pentel EnerGel Retractable Pen$7.99 (-20%)1315.0$1047
10Chococat 15-Pc Mini Sticker Pack (Sanrio Cat Club Series)$8.99 (-18%)1304.8$1169

Price architecture

Price tierSKUsAvg units sold
<$2518151
$25-$502112