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Official Sanrio USOfficial Brand
Official Sanrio shows 3K visible lifetime units across 20 products. Median price is $9.99, discount intensity is 80%, and the main competitive question is whether demand is broad-based or concentrated around Sanrio Characters Japanese Side Dishes Keychain Blind Box (Secret Chibittomo Series).
Median price
$9.99
Range $5.39 – $32
Avg price
$13.11
Discount intensity
80%
16 of 20 on sale
Avg discount
29%
when discounted
Bestselling products
| # | Product | Price | Sold | Rating | Est. revenue |
|---|---|---|---|---|---|
| 1 | Sanrio Characters Japanese Side Dishes Keychain Blind Box (Secret Chibittomo Series) | $9.99 | 346 | 4.9 | $3457 |
| 2 | Hanamaruobake Mini Mascot Keychain (Sanrio Character Award Series) | $14.99 | 335 | 5.0 | $5022 |
| 3 | Hello Kitty Black & Clear Zipper Pouch (I Love Hello Kitty Series) | $9.99 (-23%) | 224 | 5.0 | $2238 |
| 4 | Kuromi Bag Charm Blind Box (20th Anniversary) | $6.99 (-22%) | 191 | 4.7 | $1335 |
| 5 | Kuromi 2-Color Pentel EnerGel Retractable Pen | $7.99 (-20%) | 165 | 4.7 | $1318 |
| 6 | Hello Kitty Everyday Slim Pencil Pouch | $5.99 (-54%) | 164 | 5.0 | $982 |
| 7 | Sugarbunnies Mascot Badge Keychain (Sanrio Character Award Series) | $5.39 (-10%) | 149 | 5.0 | $803 |
| 8 | Hello Kitty 2-Color Pentel EnerGel Retractable Pen | $7.99 (-20%) | 144 | 5.0 | $1151 |
| 9 | Hello Kitty Tanned Coin Purse (Trendy Birthday Series) | $32 | 137 | 4.9 | $4384 |
| 10 | Hello Kitty 9" Cap and Gown Graduation Plush (Gold) | $16.99 (-29%) | 135 | 4.8 | $2294 |
Price architecture
| Price tier | SKUs | Avg units sold |
|---|---|---|
| <$25 | 18 | 155 |
| $25-$50 | 2 | 125 |