← All TikTok Shop reportsNYX Professional Makeup USOfficial Brand
Products 20Units sold 852KEst. GMV $8780233Followers 1.4MReviews 108K
NYX Professional Makeup shows 852K visible lifetime units across 20 products. Median price is $10, discount intensity is 10%, and the main competitive question is whether demand is broad-based or concentrated around Smushy Matte Lip Balm, Soft-Matte, Buildable Blurring Pigment, Hydrating Lip Balm, NYX Professional Makeup.
Median price
$10
Range $6 – $19
Discount intensity
10%
2 of 20 on sale
Avg discount
13%
when discounted
Bestselling products
| # | Product | Price | Sold | Rating | Est. revenue |
|---|
| 1 | Smushy Matte Lip Balm, Soft-Matte, Buildable Blurring Pigment, Hydrating Lip Balm, NYX Professional Makeup | $9 | 158K | 4.3 | $1423719 |
| 2 | Lip Lingerie Sculpting Lip Liner Stain - Lightweight, Transfer-Proof, Waterproof, NYX Professional Makeup | $10 (-17%) | 158K | 4.3 | $1578750 |
| 3 | NYX Professional Makeup Duck Plump Lip Plump Lacquer | $13 | 81K | 3.8 | $1046760 |
| 4 | [NEW] Fluff & Snatch Brow Powder Pen, 24H Wear, Cream To Powder Eyebrow, Transfer-Resistant Formula, NYX Professional Makeup | $12 (-8%) | 80K | 4.1 | $964932 |
| 5 | NYX Professional Makeup Fat Oil Lip Drip, Moisturizing, Shiny and Vegan Tinted Lip Gloss | $9 | 57K | 4.6 | $515367 |
| 6 | Lip I.V. Hydrating Lip Gloss Serum + Stain, 12HR Lightweight Hydration with Magnesium, Vitamin B12 & Coconut Water, NYX Professional Makeup | $12 | 50K | 4.4 | $605676 |
| 7 | Buttermelt Blush, High Pigment Buttery Soft Vegan Powder Blush, NYX Professional Makeup | $10 | 36K | 4.7 | $361890 |
| 8 | Fat Matte Lipstick - Smooth Color Lipstick with Cushion-Soft Formula - Moisutrizing, Lightweight, Creamy Pigments, NYX Professional Makeup | $12 | 30K | 4.5 | $363336 |
| 9 | Wonder Snatch Loose Setting Powder, 16H Wear, Lift + Brighten, Smudge- Proof Formula, NYX Professional Makeup | $12 | 26K | 4.5 | $310260 |
| 10 | Suede Matte Lip Liner, Vegan Soft Lip Pencil, NYX Professional Makeup | $6 | 23K | 4.6 | $138504 |
Price architecture
| Price tier | SKUs | Avg units sold |
|---|
| <$25 | 20 | 43K |