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Not Your Mother's USOfficial Brand

Products 6Units sold 6KEst. GMV $151216Followers 378KReviews 857

Not Your Mother's shows 6K visible lifetime units across 6 products. Median price is $21.99, discount intensity is 33%, and the main competitive question is whether demand is broad-based or concentrated around Not Your Mother's Curl Talk Frizz Control Sculpting Gel, Defining Cream, and Refreshing Curl Foam (3-Pack) - 6 and 8 fl oz - Formulated with Rice Curl Complex - For All Curly Hair Types.

Median price
$21.99
Range $7.52 – $27.99
Avg price
$20.77
Discount intensity
33%
2 of 6 on sale
Avg discount
5%
when discounted

Bestselling products

#ProductPriceSoldRatingEst. revenue
1Not Your Mother's Curl Talk Frizz Control Sculpting Gel, Defining Cream, and Refreshing Curl Foam (3-Pack) - 6 and 8 fl oz - Formulated with Rice Curl Complex - For All Curly Hair Types$27.993.9K4.7$110113
2Not Your Mother's Curl Talk Frizz Control Sculpting Gel & Defining Cream (2-Pack) - 6 fl oz - Formulated with Rice Curl Complex - All Curly Hair Types$18.991.5K4.6$28789
3Not Your Mother's Curl Talk Bond Building Shampoo and Conditioner (2-Pack) - 8 fl oz - Strengthening Shampoo and Conditioner Set for Curly Hair$18.992964.8$5621
4Not Your Mother's Beach Babe Sea Salt Spray (3-Pack) - 8 fl oz - Texturizing Spray for Tousled Hair - Add Texture and Grit to Hair with a Matte Finish$24.991634.4$4073
5Not Your Mother's Curl Talk - 3 Pack - Defining Cream, Frizz Control Gel, & Activating Mousse - Maximize Definition & Control Frizz - Citrus Jasmine$26.12 (-5%)964.6$2508
6Not Your Mother's All Eyes On Me 3-in-1 Wax Stick and Styling Cream (2-Pack) - Styling Products for All Hair Types$7.52 (-5%)15$113

Price architecture

Price tierSKUsAvg units sold
<$254498
$25-$5022K