← All TikTok Shop reportsMaybelline New York USOfficial Brand
Products 20Units sold 1.8MEst. GMV $18736660Followers 1.1MReviews 209K
Maybelline New York shows 1.8M visible lifetime units across 20 products. Median price is $11.26, discount intensity is 35%, and the main competitive question is whether demand is broad-based or concentrated around Colossal Bubble Mascara, get Buildable Volume and Length for Bold, Separated Lashes, for 24HR, Maybelline New York.
Median price
$11.26
Range $7.33 – $14.99
Discount intensity
35%
7 of 20 on sale
Avg discount
17%
when discounted
Bestselling products
| # | Product | Price | Sold | Rating | Est. revenue |
|---|
| 1 | Colossal Bubble Mascara, get Buildable Volume and Length for Bold, Separated Lashes, for 24HR, Maybelline New York | $10.49 (-19%) | 638K | 4.3 | $6687952 |
| 2 | Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend, Lip Balm with 24HRs of Smooth, Buildable Color, Moisturizing Shine, Maybelline | $7.33 (-18%) | 397K | 4.5 | $2908918 |
| 3 | Super Stay Teddy Tint, 12HR Wear, Lightweight, Long Lasting and Smudge Proof Soft Matte Lipstick, Maybelline New York | $11.53 (-11%) | 290K | 4.3 | $3348277 |
| 4 | Superfluff Eyebrow Volumizing Mousse, Buildable Soft & Full brows, All-day Wear, Flake Resistant, Maybelline New York | $11.53 (-18%) | 141K | 4.3 | $1630538 |
| 5 | Serum Lipstick, Satin & Matte, 8H Moisture, Oil-Blend + Hyaluronic Acid, Maybelline New York | $8.39 (-16%) | 117K | 4.5 | $978886 |
| 6 | Lash Sensational Body Mascara, Silky Buildable Formula, 24HR Lift, Maybelline New York | $11.53 (-18%) | 62K | 4.4 | $718538 |
| 7 | Sky Tubes Tubing Mascara, 24H Extension-Like Length & Volume, Smudge-Proof, Maybelline New York | $13.99 | 45K | 4.5 | $627661 |
| 8 | Lifter Gel Lip Gloss, Oil-in-Gel, 24H Hydration, Hyaluronic Acid, Reflective Shine, Maybelline New York | $9.99 | 39K | 4.5 | $390040 |
| 9 | CloudTopia Cheek and Lip Mousse - Sheer-to-Bold, 14hr Wear, Blurred Finish, Transfer-Resistant, Maybelline New York | $9.99 | 20K | 4.6 | $201888 |
| 10 | Instant Age Rewind Eraser, Multi-Use Concealer with 12HR Moisturizing Wear & Crease-Resistant Formula, Maybelline New York | $10.99 | 16K | 4.3 | $180379 |
Price architecture
| Price tier | SKUs | Avg units sold |
|---|
| <$25 | 20 | 92K |