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Maybelline New York USOfficial Brand

Products 20Units sold 1.7MEst. GMV $16790415Followers 1.1MReviews 180K

Maybelline New York shows 1.7M visible lifetime units across 20 products. Median price is $10.99, discount intensity is 50%, and the main competitive question is whether demand is broad-based or concentrated around Colossal Bubble Mascara, get Buildable Volume and Length for Bold, Separated Lashes, for 24HR, Maybelline New York.

Median price
$10.99
Range $6.99 – $14.99
Avg price
$10.89
Discount intensity
50%
10 of 20 on sale
Avg discount
21%
when discounted

Bestselling products

#ProductPriceSoldRatingEst. revenue
1Colossal Bubble Mascara, get Buildable Volume and Length for Bold, Separated Lashes, for 24HR, Maybelline New York$9.99 (-23%)623K4.3$6222841
2Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend, Lip Balm with 24HRs of Smooth, Buildable Color, Moisturizing Shine, Maybelline$6.99 (-22%)367K4.5$2565728
3Super Stay Teddy Tint, 12HR Wear, Lightweight, Long Lasting and Smudge Proof Soft Matte Lipstick, Maybelline New York$10.99 (-15%)285K4.3$3133062
4Superfluff Eyebrow Volumizing Mousse, Buildable Soft & Full brows, All-day Wear, Flake Resistant, Maybelline New York$10.99 (-21%)133K4.3$1457560
5Serum Lipstick, Satin & Matte, 8H Moisture, Oil-Blend + Hyaluronic Acid, Maybelline New York$7.99 (-20%)98K4.5$785057
6Lash Sensational Body Mascara, Silky Buildable Formula, 24HR Lift, Maybelline New York$10.99 (-21%)58K4.3$640178
7Sky Tubes Tubing Mascara, 24H Extension-Like Length & Volume, Smudge-Proof, Maybelline New York$10.99 (-21%)37K4.4$411125
8Lifter Gel Lip Gloss, Oil-in-Gel, 24H Hydration, Hyaluronic Acid, Reflective Shine, Maybelline New York$7.99 (-20%)33K4.6$266171
9CloudTopia Cheek and Lip Mousse - Sheer-to-Bold, 14hr Wear, Blurred Finish, Transfer-Resistant, Maybelline New York$9.9920K4.6$195015
10Instant Age Rewind Eraser, Multi-Use Concealer with 12HR Moisturizing Wear & Crease-Resistant Formula, Maybelline New York$10.9916K4.3$177763

Price architecture

Price tierSKUsAvg units sold
<$252087K