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ETUDE USA USOfficial Brand

Products 18Units sold 17KEst. GMV $4416787Followers 42KReviews 1.7K

ETUDE USA shows 17K visible lifetime units across 18 products. Median price is $25.49, discount intensity is 89%, and the main competitive question is whether demand is broad-based or concentrated around [ETUDE Official] Kpop Idol Lash Mascara | Curl Fix Mascara BOGO | Buy 1 Get 1 Free | Waterproof Mascara DUO | #01 BLACK & #04 Volume | 24H Smudge Proof Curl | Volumizing & Lengthening | Summer Makeup | Hell Mascara | DealsForYouDays.

Median price

$25.49

Range $9.99 – $1000

Avg price

$82.10

Discount intensity

89%

16 of 18 on sale

Avg discount

24%

when discounted

Bestselling products

#	Product	Price	Sold	Rating	Est. revenue
1	[ETUDE Official] Kpop Idol Lash Mascara \| Curl Fix Mascara BOGO \| Buy 1 Get 1 Free \| Waterproof Mascara DUO \| #01 BLACK & #04 Volume \| 24H Smudge Proof Curl \| Volumizing & Lengthening \| Summer Makeup \| Hell Mascara \| DealsForYouDays	$22.29 (-23%)	7.4K	4.1	$165838
2	[ETUDE Official] Curl Fix Mascara & Dr. Mascara Fixer Set \| Kpop Idol Lash Set \| Clear Mascara \| 24H Smudge Proof Lashes \| Volumizing & Lengthening \| Waterproof mascara \| Hell mascara	$1000	4.1K	4.4	$4131959
3	[ETUDE Official] Nymph Aura Volumer + Big Cover Skin Fit Concealer Pro Set \| Korean Primer \| Radiant Glass-Skin Glow \| Hydrating with Argan & Avocado Oils \| Long-Lasting Coverage \| K-Pop Idol Makeup item	$21.69 (-30%)	1.5K	4.4	$33554
4	[ETUDE Official] BOGO Deal \| Pang Pang Hair Shadow #01 Dark Brown, #03 Natural Black \| Hair Fibers \| Hairline Coverage \| Root touch up \| Waterproof \| Natural Finish	$19.99	1.2K	4.4	$24748
5	[ETUDE Official] Soonjung 2x Barrier Intensive Cream 5.07 fl oz (150ml) \| Deep Hydration \| Skin Protection \| Nourishing Formula \| Moisturizing \| Vegan Skincare	$29.99 (-25%)	644	4.7	$19314
6	[ETUDE Official] Soonjung Hydro Barrier Cream Trio Set \| Travel Essential Kit \| 24H Hydration \| Barrier Support \| Nourishing Formula \| Skin Repair, Moisturizer, Hydrating	$24.49 (-30%)	424	4.9	$10384
7	[ETUDE Official] Dr. Mascara Fixer 14g \| Clear Mascara \| 24h Strong Fixing \| Waterproof Lash Primer \| Vegan Long-Wear Formula \| Hell Mascara \| Natural Lash	$10.39 (-20%)	399	4.0	$4146
8	[ETUDE Official] Curl Fix Mascara BOGO & Dr. Mascara Fixer Set \| Kpop Idol Lash Mascara Set \| Clear Mascara \| #01 BLACK & #04 Volume \| 24H Smudge Proof Curl \| Volumizing & Lengthening \| Waterproof Formula \| Lash Primer \| Hell Mascara	$29.39 (-30%)	372	4.8	$10933
9	[ETUDE Official] FREE Hairband Gift \| Real Art Cleansing Oil Moisture 6.25 fl oz (185ml) + Refill 6.25 fl oz (185ml) set \| Deep Pore Cleansing \| Gentle Makeup Melting \| Hydrating Formula	$25.49 (-15%)	264	–	$6729
10	[ETUDE Official] Soonjung Cleansing Milk 6.8 fl oz (200ml) + 3.4 fl oz (100ml) Set \| Gentle Hydration-Retaining Cleanse \| Soothes Sensitive Skin \| pH-Balanced Comfort \| Facial Wash \| Vegan cleanser	$25.49 (-15%)	151	4.5	$3849

Price architecture

Price tier	SKUs	Avg units sold
<$25	8	1.4K
$25-$50	8	186
$50-$100	1	2
$200+	1	4.1K

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Catalog composition

Price architecture

ETUDE USA USOfficial Brand

Bestselling products

Price architecture