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ETUDE USA USOfficial Brand

Products 18Units sold 16KEst. GMV $336428Followers 41KReviews 1.5K

ETUDE USA shows 16K visible lifetime units across 18 products. Median price is $24.99, discount intensity is 94%, and the main competitive question is whether demand is broad-based or concentrated around [ETUDE Official] Kpop Idol Lash Mascara | Curl Fix Mascara BOGO | Buy 1 Get 1 Free | Waterproof Mascara DUO | #01 BLACK & #04 Volume | 24H Smudge Proof Curl | Volumizing & Lengthening | Summer Makeup | Hell Mascara | DealsForYouDays.

Median price
$24.99
Range $9.99 – $65.24
Avg price
$27.52
Discount intensity
94%
17 of 18 on sale
Avg discount
24%
when discounted

Bestselling products

#ProductPriceSoldRatingEst. revenue
1[ETUDE Official] Kpop Idol Lash Mascara | Curl Fix Mascara BOGO | Buy 1 Get 1 Free | Waterproof Mascara DUO | #01 BLACK & #04 Volume | 24H Smudge Proof Curl | Volumizing & Lengthening | Summer Makeup | Hell Mascara | DealsForYouDays$22.29 (-23%)6.9K4.1$153979
2[ETUDE Official] Curl Fix Mascara & Dr. Mascara Fixer Set | Kpop Idol Lash Set | Clear Mascara | 24H Smudge Proof Lashes | Volumizing & Lengthening | Waterproof mascara | Hell mascara$17.49 (-30%)4.1K4.4$72129
3[ETUDE Official] Nymph Aura Volumer + Big Cover Skin Fit Concealer Pro Set | Korean Primer | Radiant Glass-Skin Glow | Hydrating with Argan & Avocado Oils | Long-Lasting Coverage | K-Pop Idol Makeup item$21.69 (-30%)1.5K4.4$32275
4[ETUDE Official] BOGO Deal | Pang Pang Hair Shadow #01 Dark Brown, #03 Natural Black | Hair Fibers | Hairline Coverage | Root touch up | Waterproof | Natural Finish$19.991.2K4.4$23208
5[ETUDE Official] Soonjung 2x Barrier Intensive Cream 5.07 fl oz (150ml) | Deep Hydration | Skin Protection | Nourishing Formula | Moisturizing | Vegan Skincare$29.99 (-25%)6204.8$18594
6[ETUDE Official] Soonjung Hydro Barrier Cream Trio Set | Travel Essential Kit | 24H Hydration | Barrier Support | Nourishing Formula | Skin Repair, Moisturizer, Hydrating$24.49 (-30%)4094.9$10016
7[ETUDE Official] Dr. Mascara Fixer 14g | Clear Mascara | 24h Strong Fixing | Waterproof Lash Primer | Vegan Long-Wear Formula | Hell Mascara | Natural Lash$10.39 (-20%)3604.2$3740
8[ETUDE Official] FREE Hairband Gift | Real Art Cleansing Oil Moisture 6.25 fl oz (185ml) + Refill 6.25 fl oz (185ml) set | Deep Pore Cleansing | Gentle Makeup Melting | Hydrating Formula$25.49 (-15%)263–$6704
9[ETUDE Official] Curl Fix Mascara BOGO & Dr. Mascara Fixer Set | Kpop Idol Lash Mascara Set | Clear Mascara | #01 BLACK & #04 Volume | 24H Smudge Proof Curl | Volumizing & Lengthening | Waterproof Formula | Lash Primer | Hell Mascara$29.39 (-30%)2354.9$6907
10[ETUDE Official] Soonjung Cleansing Milk 6.8 fl oz (200ml) + 3.4 fl oz (100ml) Set | Gentle Hydration-Retaining Cleanse | Soothes Sensitive Skin | pH-Balanced Comfort | Facial Wash | Vegan cleanser$25.64 (-15%)1424.5$3641

Price architecture

Price tierSKUsAvg units sold
<$2591.6K
$25-$508165
$50-$10012