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ETUDE USA USOfficial Brand

Products 20Units sold 20KEst. GMV $4483325Followers 43KReviews 2.1K

ETUDE USA shows 20K visible lifetime units across 20 products. Median price is $27.52, discount intensity is 90%, and the main competitive question is whether demand is broad-based or concentrated around [ETUDE Official] Kpop Idol Lash Mascara | Curl Fix Mascara BOGO | Buy 1 Get 1 Free | Waterproof Mascara DUO | #01 BLACK & #04 Volume | 24H Smudge Proof Curl | Volumizing & Lengthening | Summer Makeup | Hell Mascara | Summersale.

Median price

$27.52

Range $9.69 – $1000

Avg price

$76.23

Discount intensity

90%

18 of 20 on sale

Avg discount

25%

when discounted

Bestselling products

#	Product	Price	Sold	Rating	Est. revenue
1	[ETUDE Official] Kpop Idol Lash Mascara \| Curl Fix Mascara BOGO \| Buy 1 Get 1 Free \| Waterproof Mascara DUO \| #01 BLACK & #04 Volume \| 24H Smudge Proof Curl \| Volumizing & Lengthening \| Summer Makeup \| Hell Mascara \| Summersale	$22.29 (-23%)	8.9K	4.1	$199139
2	[ETUDE Official] No.1 Mascara – Coming Soon! \| Renewed Version	$1000	4.1K	4.4	$4134959
3	[ETUDE Official] Nymph Aura Volumer + Big Cover Skin Fit Concealer Pro Set \| Korean Primer \| Radiant Glass-Skin Glow \| Hydrating with Argan & Avocado Oils \| Long-Lasting Coverage \| K-Pop Idol Makeup item	$21.69 (-30%)	1.9K	4.3	$40647
4	[ETUDE Official] BOGO Deal \| Pang Pang Hair Shadow #01 Dark Brown, #03 Natural Black \| Hair Fibers \| Hairline Coverage \| Root touch up \| Waterproof \| Natural Finish	$14.99 (-25%)	1.7K	4.4	$25318
5	[ETUDE Official] Curl Fix Mascara BOGO & Dr. Mascara Fixer Set \| Kpop Idol Lash Mascara Set \| Clear Mascara \| #01 BLACK & #04 Volume \| 24H Smudge Proof Curl \| Volumizing & Lengthening \| Waterproof Formula \| Lash Primer \| Hell Mascara	$29.39 (-30%)	704	4.3	$20691
6	[ETUDE Official] Soonjung 2x Barrier Intensive Cream 5.07 fl oz (150ml) \| Deep Hydration \| Skin Protection \| Nourishing Formula \| Moisturizing \| Vegan Skincare	$29.99 (-25%)	704	4.8	$21113
7	[ETUDE Official] Dr. Mascara Fixer 14g \| Clear Mascara \| 24h Strong Fixing \| Waterproof Lash Primer \| Vegan Long-Wear Formula \| Hell Mascara \| Natural Lash	$9.69 (-25%)	606	3.9	$5872
8	[ETUDE Official] Soonjung Hydro Barrier Cream Trio Set \| Travel Essential Kit \| 24H Hydration \| Barrier Support \| Nourishing Formula \| Skin Repair, Moisturizer, Hydrating	$24.49 (-30%)	514	5.0	$12588
9	[ETUDE Official] NEW ARRIVAL \| Dear Darling Water Tint \| 2-in-1 Lip & Cheek Tint \| Viral K-Beauty Lip Stain \| Long-Lasting Wear \| Hydrating Formula \| Smudge-Proof Wear \| Vivid Buildable Color	$9.99 (-23%)	407	4.4	$4066
10	[ETUDE Official] FREE Hairband Gift \| Real Art Cleansing Oil Moisture 6.25 fl oz (185ml) + Refill 6.25 fl oz (185ml) set \| Deep Pore Cleansing \| Gentle Makeup Melting \| Hydrating Formula	$29.99	265	–	$7947

Price architecture

Price tier	SKUs	Avg units sold
<$25	9	1.6K
$25-$50	9	215
$50-$100	1	3
$200+	1	4.1K